INSIGHTSAdmin User2024-01-16T10:30:43-05:00

Insights

At Element Six, we live, breathe and sleep our craft. We love to share our thoughts and strategies with our clients, because we believe they deserve the best.

A Partnership Pact: Respect in Business Relationships
Business relationships are a lot like other relationships—they thrive on mutual respect, clear communication, and a shared commitment to making things work. [...]
When a Slide Deck Isn’t Presented:
The difference between designing for readers and for presenters [...]
The Art of Giving [Great] Feedback
A Checklist for Collaborating with Your Agency [...]
The Greatest Gift You Can Give Your Agency
If you can’t answer all the questions on the brief, perhaps you’re not ready to get started yet. Enough said. Happy Holidays! [...]
Beyond In-House Limits
In the ever-evolving realm of business, creative prowess drives impactful marketing campaigns, establishes brand identities, and fuels customer engagement. [...]
Navigating Creativity
Welcome to an exploration of two of the most influential project management methodologies in the world of creative agencies: Agile and Waterfall [...]
The Personality of Typography
In the 1st century BC, the Romans used different styles of writing for different types of communications. Roman square capitals were used for official or formal communications, while old Roman cursive was used for casual missives and directives [...]
5 Attributes Every Creative Team Should Have
Technical skills can be taught, but creativity is in our DNA. Unlike a complex math problem, there is no one right answer when coming up with a creative solution. The key is to develop the most unique ones. We do our research and keep an open mind [...]
Building a Brand from the Ground up Through Brand Chemistry
Building a brand is like building a house. First, you need to find your location, then you need to look at the surrounding houses and analyze the market volatility and trends. At Element Six, we do this for brands by conducting a situational analysis [...]
Know Your Audience
Whatever you are selling, there is a good chance there are plenty of options to choose from—so how do you get them to pick you? How do you get a desirable audience reaction? Make it irresistible for them to pay attention to you [...]
Brand Personality: Why It Matters
How many times has this happened? You’re going to be set up with a person who, on paper, sounds perfect. They’re smart and nice; they have a good job. You enter the crowded restaurant, sit down in front of them and [...]
6 Signs You Should Invest in a Rebrand
It can be challenging to validate spending time and money to revamp an existing brand. It can feel like you’re forsaking existing brand equity in starting from scratch, or investing money in a “frivolous” exercise, but there are situations in which a fresh brand identity can jumpstart your company’s existing image [...]
The Worst Advice We’ve Ever Heard About Brand Positioning
Everyone has different opinions on branding and rebranding: how to do it, how not to do it, how frequently to do it, whether or not it’s important, and so on. Here at Element Six, we highly encourage our clients to start out with a strong foundational strategy to ensure [...]
4 Ways to Maximize Your Agency Relationship
Assuming you’ve already chosen the right agency (hint: it’s us!), here’s some advice to help you get the most out of your relationship and maximize your outcomes. To help bring the highest return on your efforts, a sound marketing strategy and clear communication go hand-in-hand [...]
3 Tips for Choosing the Right Creative Branding Agency
Choosing the right agency can be a daunting task. There are so many variables and nuances to take into consideration: pricing, value, experience, innovation, and more. Choosing the right partner can make or break your branding and marketing campaigns [...]

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