Choosing the right agency can be a daunting task. There are so many variables and nuances to take into consideration: pricing, value, experience, innovation, and more. Choosing the right partner can make or break your branding and marketing campaigns [...]

Assuming you’ve already chosen the right agency (hint: it’s us!), here’s some advice to help you get the most out of your relationship and maximize your outcomes. To help bring the highest return on your efforts, a sound marketing strategy and clear communication go hand-in-hand [...]

Everyone has different opinions on branding and rebranding: how to do it, how not to do it, how frequently to do it, whether or not it’s important, and so on. Here at Element Six, we highly encourage our clients to start out with a strong foundational strategy to ensure [...]

It can be challenging to validate spending time and money to revamp an existing brand. It can feel like you’re forsaking existing brand equity in starting from scratch, or investing money in a “frivolous” exercise, but there are situations in which a fresh brand identity can jumpstart your company’s existing image [...]

How many times has this happened? You’re going to be set up with a person who, on paper, sounds perfect. They’re smart and nice; they have a good job. You enter the crowded restaurant, sit down in front of them and [...]

Whatever you are selling, there is a good chance there are plenty of options to choose from—so how do you get them to pick you? How do you get a desirable audience reaction? Make it irresistible for them to pay attention to you [...]

Building a brand is like building a house. First, you need to find your location, then you need to look at the surrounding houses and analyze the market volatility and trends. At Element Six, we do this for brands by conducting a situational analysis [...]

Technical skills can be taught, but creativity is in our DNA. Unlike a complex math problem, there is no one right answer when coming up with a creative solution. The key is to develop the most unique ones. We do our research and keep an open mind [...]

In the 1st century BC, the Romans used different styles of writing for different types of communications. Roman square capitals were used for official or formal communications, while old Roman cursive was used for casual missives and directives [...]