Positioning a company around its proprietary technology.
Boron required a unique market position and personality to differentiate both itself and its innovative Boron Hardening technology. We began with their strengths and looked at how these attributes impact their customers in the real world. Through strategic positioning, a foundational personality was crafted: Innovative and Professional.
The messaging platform was featured consistently throughout all marketing materials
Expertise Utilized:
- Competitive analysis
- Brand positioning
- Brand personality
- Copywriting
- Sales materials design
- Website design
- Website development
Our goal is to elevate the level of awareness for each client we work with. We can do the same for your company.
