A product launch with flavor.
Rumson’s needed to differentiate themselves in a crowded marketplace full of big brands with deep pockets.
We wanted to build a brand for the pirate in all of us, and looked to evoke the proud and memorable aspects of a fulfilled and adventurous life.
- Competitive analysis
- Brand positioning
- Brand personality
- Concept design
- Identity guidelines
- Name development
- Brand vocabulary
- Packaging design
- Sales materials design
- Promotional materials
- Website design
- Website development
We crafted brand vocabulary that underscores the brand’s association with life’s greatest escapades, "Life lived. Life enjoyed.®"
An array of promotional materials were created to help promote the brand across the Northeast at special and regular events.
We created a feature rich website that would promote repeat visits by consumers and distributors.
We designed a vintage graphical style that speaks to the nostalgia of life’s richest experiences, utilizing imagery to connect with adventurers for whom every scrape and bruise is a badge of honor.
We forged a logo that melds a pirate’s adventure and “man’s best friend”—a welcome sidekick.
Consistency across all platforms was key for a successful launch of this exceptional spirit.
In year one of launch...
Over 300 points of distribution
Numerous awards received
for both branding and product quality