Brand Development

Product Launch

A product launch with flavor.

Rumson’s needed to differentiate themselves in a crowded marketplace full of big brands with deep pockets.

We wanted to build a brand for the pirate in all of us, and looked to evoke the proud and memorable aspects of a fulfilled and adventurous life.

Expertise Utilized

  • Competitive analysis
  • Brand positioning
  • Brand personality
  • Concept design
  • Identity guidelines
  • Name development
  • Copywriting
  • Brand vocabulary
  • Packaging design
  • Sales materials design
  • Promotional materials
  • Website design
  • Website development
  • Photography

We crafted brand vocabulary that underscores the brand’s association with life’s greatest escapades, "Life lived. Life enjoyed.®"

An array of promotional materials were created to help promote the brand across the Northeast at special and regular events.

We created a feature rich website that would promote repeat visits by consumers and distributors.

We designed a vintage graphical style that speaks to the nostalgia of life’s richest experiences, utilizing imagery to connect with adventurers for whom every scrape and bruise is a badge of honor.

We forged a logo that melds a pirate’s adventure and “man’s best friend”—a welcome sidekick.

Consistency across all platforms was key for a successful launch of this exceptional spirit.



In year one of launch...

Over 300 points of distribution
and counting


Demand exceeded


Numerous awards received
for both branding and product quality

golden trophies