Brand Development

We create your mark, so you can make yours.

While a brand is more than a logo, a logo is an important distinctive cornerstone of a brand’s visual identity. Displayed prominently on all of a brand’s materials, logos should quickly and efficiently exemplify the brand personality to the audience. Find below a selection of our logos, each one evoking a different feeling and personality.

Expertise Utilized

  • Competitive analysis
  • Brand personality
  • Identity guidelines
  • Name development

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Continuity for sub-brands

Icons and sub-brands should visually align with the look and feel of a master brand. In these instances we ensure that all marks look like they are in the same family.

Program graphics for established brands

A brand’s identity sometimes expands through logos that represent initiatives and committees. We’ve created countless program graphics that are visually attractive while staying within brand guidelines. Here are a few we did for Novartis:

Visual identity guidelines

It’s important to define the rules for a brand’s visual tone and style to ensure consistency throughout all brand communications.