Brand Development

Sales and Marketing Materials

Positioning a company around its proprietary technology.

Boron required a unique market position and personality to differentiate both itself and its innovative Boron Hardening technology. We began with their strengths and looked at how these attributes impact their customers in the real world. Through strategic positioning, a foundational personality was crafted: Innovative and Professional.

Expertise Utilized

  • Competitive analysis
  • Brand positioning
  • Brand personality
  • Copywriting
  • Sales materials design
  • Website design
  • Website development

The messaging platform was featured consistently throughout all marketing materials.