Effective branding is not accomplished through aesthetics alone. It starts with insight, analysis, and expertise — leads to methodically formulated solutions — then produces specific audience reactions. We call this Brand Chemistry.

Brand Chemistry

Situational Analysis

Research and evaluate the target audience, competition, industry trends, gaps and opportunities.

Brand Synthesis

Determine intellectual and emotional essence through brand positioning and personality development.

Brand Formula

Distill findings into a blueprint, ensuring the solutions are grounded in strategy.

Creative Exploration

Explore and develop branding elements, messaging, campaigns and visual styles.

Branding Guidelines

Define the rules for a brand’s visual and written tone to ensure consistency through all communications.

Tactical Application

Direct advertising and promotional tactics through print, digital and other engagement channels.

Areas of Expertise

For clients that expect quality and value experience.

Brand Development

  • Positioning and personality
  • Competitive branding audits
  • Messaging and content strategy
  • Name and tagline development
  • Identity design
  • Visual systems and style guidelines
  • Creative campaigns

Tactical Execution

  • Sales tools and training
  • Product launches, re-launches and promotions
  • Educational and awareness materials
  • Instructional design
  • Data visualization
  • Event and workshop themes
  • Digital strategy and marketing campaigns
  • Content development and copywriting
  • Multichannel advertising campaigns
  • Planning and project management


We are creative consultants to business owners and marketers. Whether developing a strategic plan or executing on tactics, we serve as guides to our clients throughout the creative process and continue on as guardians of their brands. We meet the unique needs of our clients and solve their problems through high touch customer service, our disciplined approach and creative talents. With Element Six, you always get the “A” team.

Let us put Brand Chemistry to work for you.

Keven Cintron


Keith Smerak